Darling Group is a world-class hospitality brand operating Melbourne’s most iconic food and beverage venues including Top Paddock, Higher Ground, Darling Café, Dundas & Faussett, The Kettle Black and Bambu Asian Eating House.

The group required a re-imagined identity as they doubled in size with the purchase of three of Melbourne’s most renowned cafes. All brand elements crafted captured the sensory experiences of dining within a Darling Group establishment, nodding to both their past successes and future growth.

The capstone of Darling Group’s corporate identity – it’s website – serves as a digital hub for the renowned group’s activities. The website allows visitors to view venue floorplans, make event inquiries, view up-to-date menus for all venues, as well search for employment opportunities within one of the company’s establishments.

Tony & Munro is an industry-first fusion cosmetic brand and one of Australia’s leading male cosmetic startups. The company required a transformed brand identity, print collateral, packaging and a user-friendly e-commerce website.

All brand elements and collateral have been carefully crafted to merge premium and clinical. The design exudes masculinity without machismo.

As a primary digital brand, Tony & Munro needed to build a consistent and memorable online brand experience. A tasteful and slick e-commerce store helped strengthen their brand through the use of minimalist UI elements and reserved colours.

Tangle Agency is a new boutique artist representation and touring agency that required an identity inspired by both the tangling of networks on behalf of artists in the industry, and the experiences on the dancefloors they inhabit.

The brand illustration features energetic gestures blended with instrumental symbols and playful strokes in an abstract representation of live music energy. Each artist signed to the agency will receive a unique illustration for merchandising.

Tangle Agency’s website features a smooth and accessible system of tabs showcasing artist and tour information, creating a seamless and unique user experience across both desktop and mobile.

LVL Group is a Richmond-based boutique construction company. A complete website redesign incorporated rotating carousels of images set on a minimalist backdrop that takes a less-is-more approach to represent the business’s architectural and design sensibilities.

Build+Co, a Brighton based project management and architecture agency required a highly flexible website that was able to feature almost any type of content.

To deliver this, I developed a completely modular system of content blocks which they could add or remove from any page on the site. This allows the same page template to be an image gallery, an urgent message or a thoughtful blog post.

The large imagery and light, sleek typography, combine with the clearly evident grid system to become reminiscent of architectural documents and drawings.

Living Room Festival is a popular one-day outdoor music built around the concept of bringing music, fun and companions into the comfort of home. The festival identity and collateral featured playful, animated and energetic elements to suit the theme.

Ryan Elliss has been a staple designer within the hospitality and music industry of Melbourne for more than half a decade. Many of the city’s greatest bars and nightclubs required unique and memorable identities and collateral that elevated these events to success.